For design to become corporate competency, it has to be more than just a department of people with the cool shoes, more than the activity you perform just prior to commercialization. Design is a way of approaching problem solving, decision making, and strategic planning that can yield better outcomes. It’s an open approach, and anyone in the organization can participate […].

Subject to Change, 2008

Amen.

Peter Merholz wrote that in 2008 – more than a decade ago. And organizations are still trying to get a grip on this.

About a year ago Mark Zuckerberg released a video clip about the result of his personal challenge of 2016: Jarvis, a simple AI to control his home.

Back in December 2016, this was cutting-edge technology: a smart home assistant you could talk to or chat with. It was able to play music, inform Zuckerberg about events, recognize faces, and control household applicants, of course.

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