For design to become corporate competency, it has to be more than just a department of people with the cool shoes, more than the activity you perform just prior to commercialization. Design is a way of approaching problem solving, decision making, and strategic planning that can yield better outcomes. It’s an open approach, and anyone in the organization can participate […].
Subject to Change, 2008
Peter Merholz wrote that in 2008 – more than a decade ago. And organizations are still trying to get a grip on this.