“If you don’t have people that care about usability on your project, your project is doomed.”

— Jeff Atwood

Occasionally you’ll encounter people that question the value of user experience design. My advice is: don’t try to convince them. And don’t be goaded into an ROI (return of investment) discussion of UX with „non-believers“.

Make the case for user experience design and for its contribution once, maybe twice, as people may be unfamiliar with it. But don’t you don’t want a repearing “why this is actually needed?” discussion.

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