Improve your research by actually doing research.

I’ve seen lots of UX designers unsatisfied with how research is done at their workplace. “We need to become better at research,” they say. They start criticizing the status quo, pointing out shortcomings, and complaining about how things are currently done. They suggest new ways to make research better, and often come up with a new and improved research process to address these flaws. While it’s understandable that UX designers want to improve research quality, it’s usually not wise to start by criticizing. It makes people defensive, not open to new ideas. People are seldom excited about change suggestions or new processes to follow.

The real issue is often not a flawed process, but that there isn’t enough good research or it isn’t used properly. The goal should be to proactively change how research is done by leading by example.

Address the problem of subpar research by doing better research. Make research relevant by showing people that it delivers actionable insights that help them make informed decisions.

Do more relevant research to promote its value. Include people in your research to show them the impact more research can make. Discuss with them what the insight you uncovered might mean. Let them experience the benefits of research firsthand. Make them care. This is how you show the benefits of research.

And keep in mind that the process is just a means to an end. Process change talk is often only procrastination. Instead of wasting time, focus on action.

Complaining is easier than taking action.

Do more joint research to convince people of research.

Show, don’t just tell — actively include others.

Provide value.